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The Six Percent Report: Inside the Companies Making Enterprise AI Work
The behaviors behind successful enterprise AI, and what others can do to follow
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Most enterprise AI stalls in pilot, but a small group has moved past it.
This exclusive research shows you exactly how they did it: the build choices, the timelines, and the eight moves you can apply to your own program to get there faster.
Independent research by Reuters Insights, in partnership with Scale AI. Based on a survey of almost 500 senior enterprise decision-makers, fielded in Q2 2026.
What's inside the report
- Who the Six Percent are - and aren't. The cohort looks like the wider market on revenue, sector and region. Where they differ is seniority and decision-making, not size or industry - which is what makes their AI playbook transferable.
- The build choice that travels with success. Neither pure in-house nor off-the-shelf. The data points to a hybrid model as the through-line among deployments that scaled.
- Taking AI to scale, in months not years. Realistic timelines from the organizations that have actually made the journey, not aspirational ones.
- Where the value shows up first. The business outcomes successful deployments deliver earliest, and why customer-facing gains tend to lead.
- The organisational conditions that worked the best. The governance, ownership and data foundations that were in place before the deployment that worked.
- Eight moves to join the Six Percent. A consolidated, practical set of actions drawn directly from the cohort's choices - the section built to be shared internally.
Disclaimer: This content was produced by Reuters Insights, our commercial research division; Reuters news staff had no role in its production
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